I recently published the paper “Booking.com: The unexpected scoring system” in Tourism Management. I know that this peculiar scale 2.5-10 used by Booking.com can be difficult to understand or even to believe.
A few months ago, Booking.com incorporated real-time scores, so you can check values generated when choosing each option. I recorded the whole review process and show it in this video. You can see how the system works and see what happens when try to give the worst scores to every aspect.
It is in Spanish, but it can be undestood by anyone:
- Mal = Poor
- Regular = Fair
- Bueno = Good
- Excelente = Excellent