Podemos estudiar o leer mucho sobre turismo , acumular prestigiosos títulos que nos acreditan como expertos en la materia o tener años de experiencia en hostelería. Pero tan importante como eso es haber estado en “el otro lado”, en el lado del turista. La experiencia de viajar a distintos lugares y de formas diversas, nos permite empatizar con los que son nuestros clientes potenciales.
Conocer de primera mano cómo se organizan las instituciones y establecimientos turísticos en otras partes del mundo es, sin duda, una factor clave para desarrollar nuevos proyectos y dar soluciones a los problemas detectados en el sector turístico.
Además de residir en el año 2000 en Inglaterra , desde 2003 no ha faltado en mi vida al menos un gran viaje anual. A continuación se muestra un pequeño resumen de los principales lugares que he visitado en el extranjero. Como se puede observar claramente, tengo especial predilección por Italia y Estados Unidos . En el primer caso por albergar la mayor riqueza cultural del mundo, previa al siglo XIX. En el segundo caso por ser el país referente de nuestra cultura actual y uno, como cinéfilo y algo friki, no resiste la tentación de viajar a ese extraordinario país.
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